320Coach™ — The Business Is Working. Something Feels Off.

Premium 1:1 Executive Coaching

The business is working.
Something feels off.

A full year of 1:1 coaching for founders who've already made it on the outside — and are tired of being the only person who knows they're not okay.

Because the gap between success and fulfillment is killing you. And you know it.

I take 12 clients. Not 13.

Jim Moss — 320Coach™

"In the first 30 days of our engagement, our organization nearly doubled in size and income. He stands head and shoulders above any other business coach I've ever engaged with."

Jon Grogan — CEO, Animus Digital

"After 4 years with Jim guiding me through a merger, acquisition, and publicly traded exit — I truly do not believe I could have run my businesses as successfully without his guidance."

Angus Martin — CEO, Birch Co Homes
30+ Years developing leaders
10+ Years executive coaching
12 Clients. Maximum.
Premium Full year of 1:1 work

You've been here before

You've already tried most of this.

If you're reading this, you've already been trying. Books. Coaches. Peer groups. A harder push. The list below isn't a verdict — it's a pattern. Every one of those moves had the same thing missing.

01
Doing it alone. You built this. You assume you can fix it the same way. Self-reliance is the default — and the trap.
02
Working harder and longer. More effort, same playbook. You've maxed the lever you trust most. It isn't moving the needle.
03
Another book. Hyatt. Hardy. Maxwell. Lencioni. The intellectual hit lands. The behavior doesn't follow.
04
A friend's advice. Friends are kind. Friends don't see what they can't see. And they need something from you.
05
A new venture. A side bet to fill the void. The void doesn't move. You take yourself with you everywhere you go.
06
A coach who pushed harder. Weekly, every week, no off days. You left more tired than you started. More pressure on top of pressure.
07
A peer group. YPO, Vistage, EO. Good for community. Not deep enough for what's underneath. They won't touch the marriage or the faith.
08
Avoiding a real coach entirely. Every option above protects you from the one thing that would actually move the needle.

Every dead end has the same thing in common: it protected you from being seen, named, and confronted by someone who can hold the mirror. That's the missing piece.

What you're actually feeling

The numbers say winning.
Sunday at 4pm says something else.

You've built something real. The revenue is there. The team is growing. From the outside, you've made it. People point to you. Your banker takes your call.

But you feel it in the car after a win. You feel it in your chest when your kid asks for one more minute and you don't have it. You feel it in the quiet before the alarm goes off.

You won't say it out loud. But you've thought some version of this:

You're tired of being the only person who knows you're not okay. That's what coaching is actually for.
"The business is working but something feels off."
"I'm carrying more than I expected. Decisions feel heavier than they used to."
"I've built a great business but I've lost my life in the process."
"I don't have the freedom I thought I was building toward."
"Success and money aren't what I thought they were."

The framework

Not hustle. Not optimization. Alignment.

Most coaches give you one track: business performance or personal growth. The whole point of this work is running both tracks at the same time.

Track 01
Business Performance
  • Vision
  • Focus
  • Alignment
  • Growth
Track 02
Personal Leadership
  • Relationships
  • Money
  • Health
  • Family
  • Faith

Two paths. One lane. A business you can grow. A life that holds it. That's the work.

A Lifetime of Better™ — 1% better, every day. Compounded.

What's included

What a full year actually buys you.

A full year of 1:1 executive coaching with Jim Moss. Concrete deliverables. Spelled out.

1
Three 60-minute sessions a month, every month. Built around your calendar, not mine. Premium virtual delivery. No travel. No group sessions. 1:1, built for your two tracks.
2
Full Birkman Assessment and certified debrief. You'll know what gives you energy and what drains it. So will the people who work with you. Jeff Eaton, State Farm: "High performance can't happen unless we stay in an energy-filled zone."
3
Between-session access. When something lands and you need to think out loud, you don't wait three weeks. Real work happens between sessions. I'm there for it.
4
The full framework, built around your two tracks. Vision-Focus-Alignment-Growth on the business side. Relationships-Money-Health-Family-Faith on the personal side. Both running at the same time. Built for you, not off the shelf.
5
Quarterly resets, mid-year recalibration, end-of-year integration. The year has structure. Every quarter has measurable outcomes in both tracks. You'll feel the shift before I have to point to it.
Request an Invitation →

This isn't the price of coaching. It's the price of not having another decade of misalignment.

Real clients. Real results.

Proof.

30-Day Result
Jon Grogan · CEO, Animus Digital

"Jim Moss has an innate sixth sense for what businesses need to grow and what leaders need to develop. In the first 30 days of our engagement, our organization nearly doubled in size and income, and Jim went the extra mile every step of the way. He stands head and shoulders above any other business coach I've ever engaged with."

$25K to $50K months in 30 days. Now at $85K months.
Long-Arc Result
Angus Martin · CEO, Birch Co · 4-year engagement

"After 4 years with Jim as my business coach — guiding me through a merger and sale to a publicly traded company, a business acquisition, and major leadership transitions — I can confidently say he has played a major role in the success of both my businesses and my leadership growth. His advice is always thoughtful, honest, and grounded in integrity."

7-figure counseling center exit — year one. Merger, acquisition, and publicly traded exit over 4 years.
"
"It got pretty dark in 2017, but thanks to a lot of hard work, hard coaching, shooting me straight, building back my confidence… I am living the dream I thought business and life could be. I just needed a coach. Forever grateful."
Jeff Eaton
Jeff Eaton State Farm Agency · Chairman's Circle 3 consecutive years · 6-figure annual bonus · 8-year coaching relationship
"
"Jim Moss has been a game-changer for me both professionally and personally. He helped me navigate complex business challenges, remove obstacles, and scale with confidence. What truly sets him apart is that he doesn't just coach for performance — he coaches for purpose, challenging me to grow as an executive, a husband, a father, and a man of faith."
Jerald Harrison
Associate Vice President of University Partnerships
"
"Jim is an anointed leader and coach who is a highly gifted Perspective Shaper. His character is impeccable, his mind brilliant, his delivery authentic, and his heart aligned in passionate pursuit of God's best for his clients."
Amy Gamboian
Owner, Who You Are Leadership Coaching
"
"He strikes such a great balance of listening, asking great questions, and providing actionable ideas. Time and money spent was more than worth the investment."
Matt Bayne
Operational Risk & Pipeline Integrity Leader
"
"Hands down the most helpful thing I've ever done in driving self-awareness. It has truly shifted the way I engage with my work."
Jon Land
Project Management Lead, Arrowhead Consulting · Went from generalist to specialist. Got laser-focused and promoted.
"
"One of the best things that I've done to get direction for my career and my life."
Andrew Rose
Project Engineer, Helmerich & Payne

Jeff Eaton, State Farm — Chairman's Circle 3 consecutive years. 8-year coaching relationship.

Qualification

Who this is for. Who it's not.

This is for you if —
  • You've built something meaningful but know there's still a gap between outward success and inward alignment.
  • You're carrying real pressure: a business, a team, a marriage, a family, a future.
  • You're tired of shallow coaching, recycled business advice, and conversations that never get to the root.
  • You care as much about the person leading the business as the business itself.
  • You value truth over ego. Clarity over noise. Alignment over image.
  • You're willing to confront what others avoid.
  • And you're ready to build a great business without losing your life in the process.
This is not for you if —
  • You're looking for motivation instead of transformation.
  • You want tactics but resist self-awareness.
  • You think the problem is your strategy, but refuse to examine your leadership.
  • You're addicted to momentum because silence might force you to face what's really going on underneath the success.
  • You want someone to cheer you on, not challenge you.
  • You're unwilling to examine the personal side of leadership, because that's almost always where the real problem lives.
  • You're not carrying real weight: employees, family, responsibility, expectation, pressure, legacy.
  • This work is for founders and high-achieving leaders with something meaningful on the line.

Before you apply

The questions you're already asking.

I don't coach industries. I coach leaders. The leadership problems are the same across non-profits, insurance agencies, digital agencies, engineering, project management, operational risk, and personal styling — every vertical I've worked in. Vision, Focus, Alignment, Growth. Relationships, Money, Health, Family, Faith. The pattern repeats regardless of the industry. The Birkman makes it visible in your specific situation.
Yes. A reference call with a current or past client is available later in the application process if we both see the fit after the initial call.
A full year of 1:1 coaching. Three 60-minute sessions a month. The full Birkman Assessment and certified debrief. Between-session access. Quarterly milestones across both tracks — Business Performance and Personal Leadership. A year of real work, not a tactic. Every deliverable is spelled out in the Investment section above.
We define what "working" looks like together in the first 30 days. Measurable outcomes in both tracks at 30, 60, 90. Quarterly reviews with clear targets. Jon Grogan went from $25K to $50K months in 30 days — now at $85K months. Angus Martin sold a counseling center for 7 figures in year one, then guided a company through merger, acquisition, and publicly traded exit over 4 years. You'll feel the shift before I have to point to it.
No. A premium engagement isn't a trial run. If we're not the right fit, we find that out on the application call — before money changes hands. I won't take you as a client if I don't believe the work will produce results for you specifically.
This isn't the price of coaching. It's the price of not having the next decade of misalignment. Anchor it against what staying stuck has already cost you — in revenue, in margin, in your marriage, in the health you keep promising you'll fix. Then decide.
30+ years of leadership development. 16 years building a church from ground zero in Midtown Tulsa. A decade of executive coaching. Birkman certified. Author of Build a Great Business. Don't Lose Your Life in the Process. Founder, 320Coach™. The credentials matter less than the results above — but they're there.

About Jim

I've been where you are.

I've spent 30 years developing leaders. I built a church from ground zero in Midtown Tulsa over 16 years. I've coached top State Farm agents to Chairman's Circle and digital agency founders from $25K to $50K months in 30 days — now at $85K months. I'm Birkman certified.

I've also been the guy who looked successful on the outside and was chasing peace through performance on the inside. I found a different way out. I built 320Coach™ to help other leaders find it too.

I will confront you with the truth other coaches won't. Not because I'm harsh. Because I've been there. When success has masked the real problem, tactics are almost insulting.

30+ years in leadership development
16 years building a church from ground zero, Midtown Tulsa
10+ year executive coaching track record
Birkman certified consultant
Author — Build a Great Business. Don't Lose Your Life in the Process.
Founder, 320Coach™ · Mansfield, Texas
Jim Moss — 320Coach™

Apply

Request an Invitation

I take 12 clients. Not 13. If you've read this far, the next step is a 5-minute application. If we fit, we schedule a 45-minute call. If we both see the work after that, you start.

As of June 2026, 5 of the 12 available spots have been filled. Applications are reviewed within 3 business days.

What happens after you apply

1
You apply. Takes 5 minutes. Be direct — that's where the work starts.
2
We review within 3 business days. If you're a fit, you'll hear from us to schedule the next step. If not, we'll tell you that too.
3
45-minute strategy call. We dig into your business and your life. No sales pitch. Real work.
4
You decide. If we both see the fit after the call, you start. Simple as that.

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